Now, Amazon enabled A+ content for sellers who are brand-registered. Up until July 2019, Amazon A+ content was available for vendors only and sellers were able to use EBC ( Amazon Enhanced Brand Content) which was a basic offering allowing sellers to add additional information to their description with few images. Here is an example page to make you comprehend how an A+ page looks like: Amazon A+ Page Results A+ Page Sample Data Amazon A Plus Video Content ![]() Apart from the above, other elements include 360° product views, matrix (comparison chart), and videos for cross-selling the items within the product family.A section called “What’s in the box,” which lists all the product’s components so that a buyer is aware of what he or she is buying.Concise paragraphs with clear, scannable headers, which explains more about the product features, specifications, and benefits.Clear and attractive list of bullet points, where every line makes an impact on the buyer and explains the benefits.Precise, informative, and yet short introduction of the product.Varied, multiple images of a product, which includes product photos shot in close-ups, different angles, and other lifestyle shots.Here is an example of how Amazon’s Premium A+ content looks like fsg Amazon Premium A+ Content Detailed Amazon A+ Content What Does Amazon A+ Content Consist Mobile-friendly & voice-friendly product pages that integrate with Alexa System.Interactive experience like hotspot modules, which responds to a customer when they hover over the product’s features or carousel modules to help customers to easily scroll through.Enriched FAQs listing to clear confusions and increase trust with an engaging layout.Attractive product images & visuals, including 7 modules, which feature HD images.Integrated videos of high quality ( 720p) and 3 minutes in length.This is an invite-only program and is very expensive. It includes all the details that a shopper would want to know about a product before making a purchase. It provides 16 additional modules and other selling tools for the vendors. This is a feature used by major vendors (think of big brands). So, take this seriously.Īmazon Premium A+ content or A++ content is one step ahead of the basic A+ content and is a great way to create an impactful shopping experience. ![]() Now, if your Amazon product listings don’t have what it takes to generate a sale, you are losing to your competitors. If you don’t believe this number, then here’s a study performed by MediaMind, where they analyzed 24,000 websites, which experienced about 12 billion impressions during July & December and discovered that multimedia content helped boost impressions by 3x.Įven though this study was performed back in the year 2011, even today, media-rich content is turning to be a status quo. ![]() We get started, here’s something important for you to read.Īmazon says that A+ content helps increase the overall sales of a
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